Founders Who Know Fre-dom
Charlie and Emma Price are the founders of fre-as-a.com.
After studying wellness and fitness on the Sunshine Coast together back in 2005, their shared passion for health and meaningful living was not only the un- knowing beginning of a the “fre” philosophy, but also the early seedlings of what would become a full scale business idea designed to help families around the world, change their lives.
Charlie and Emma always valued the concept of balancing family, personal, social and career but when they added two young children into their story, they found it almost impossible to achieve the balance they craved. They couldn’t help but feel that time just seemed to slip away week after week, with goals, purpose and connection time, constantly falling by wayside to menial tasks.
Challenged to believe there was “more” to the concept of time and freedom, they set out on a mission to transform their own lives and test the system. From 2016 - 2018, they took part in their own life experiment around habitual training and optimisation testing, where they developed a series of systems and strategies that ultimately allowed them to find their own fre-dom again.
After living “fre" for more than four years now and never looking back as a family, Charlie and Emma are living proof that time can be bought.
Recognising other families would benefit from this same knowledge, they connected with hundreds of families in 2019 research project, only to discover 96% of those surveyed desperately craved time but felt like they could not find it in their current situation.
That is how fre-as-a.com was born - out of the actualisation that everyone seeks more fre-dom in their lives and that it is indeed possible to gain more time if you want it badly enough.
Time; it turns out families can buy more
of it in 2020.
fre-as-a.com had the honour and pleasure of being chosen to be a part of the 2020 Australian Health Accelerator Program, a program which helps entrepreneurs achieve success.
The AHx program is a catalyst for validating and commercialising new, innovative health related products and services providing access to state-of-the-art facilities, simulation suites and laboratories. Now entering its second year, AHx is built upon the foundation of the Massachusetts Institute of Technology (MIT) framework and is run by the Innovation Centre Sunshine Coast (ICSC) in partnership with the Sunshine Coast Health Institute (SCHI) and ImpactXHealth.
We are extremely thankful for the wonderful support we have received that has helped guide our business in a very exciting direction.